What is ALCHEMY
Audience Research Learning Clarify Aim Hierarchy Essential Features Mapping Yield
You are here because you are seeking the solution to a problem – how to create a website that actually delivers and drives your business forward.
You are here because you are willing to do the work. Most won’t. They will take the path of least resistance, and create the briefest of briefs. You are going to do better. You are going to create a plan for your website so powerful that it is almost magical.
We call this planning process ALCHEMY:
“Alchemy – a seemingly magical process of transformation, creation, or combination.”
The magical art of Alchemy is the creation of gold from simple base materials.
The ALCHEMY website planning system provides a way to take all necessary inputs and combine them to create a website that is marketing gold.
This is a process with almost magical results, yet there are no wands, spells, witches, or wizards. Yet, by following the simple step-by-step ALCHEMY process and you will see
results so far beyond what you have historically experienced, you could be mistaken for thinking there is magic at play here!
This simple guide will talk you through the ALCHEMY process and show you exactly how to plan a website to ensure your next project supercharges your marketing and sales efforts.
What is ALCHEMY?
The process is the result of over 25 years of planning, building and marketing thousands of websites.
The steps are in a purposeful order, starting with your audience, to ensure the site is focused on the needs of the people you serve (which in turn, ensures your site serves your needs for leads and sales).
The seven steps of ALCHEMY are as follows:
A
Audience Research
Segments & Personas
Understand the wants, needs and pains of your audience to build a website they love.
L
Learning
Research & Discovery
Analysis of your competitors, market, and current website to craft a winning website strategy.
C
Clarify Aim
Goals & Objectives
Define goals and objectives to ensure your website project is aimed squarely at the target.
H
Hierarchy
Structure & Sitemap
Detail the structure and layout of your website for enhanced user experience and SEO performance.
E
Essential Features
Website Must-Haves
Define your website’s “must-have” features to help determine the best tools & developers for the job.
M
Mapping
Goals, Structure & Content
Define the goals, structure & content for each page to ensure every page is focused on the mission.
Y
Yield
Brief & Action Plan
Craft a clear action plan to help you find the best technology, developers and price for your new site.
FAQs
How much does ALCHEMY cost?
The cost of ALCHEMY depends on the complexity of the project and is typically between £500 and £1500 for the majority of projects.
How long does ALCHEMY take?
The amount of time needed for an ALCHEMY can be from a few hours to a few days depending on the complexity of the project and an alchemy plan can usually be delivered within one to two weeks.
Does ALCHEMY identify the best technology?
ALCHEMY is technology agnostic. Unlike most developers ALCHEMY is not tied to a given web technology or platform. ALCHEMY helps you clearly articulate your requirements and then find the very best tool for the job.
Is this another step?
Yes, this is another step, or at least the first step done well. However, the extra time spent here will almost always save you time and money across all other areas of the project. It is easier to select the right developer. It is easier to manage the project. It is easier to compare quotes as they are always like for like. Whilst there is more work required here initially this always ensures a better end result whilst saving you time and money overall. Win win.
Can you help manage the development?
We can certainly help and often do. As web experts we can help you identify the best agency and get the best possible price. We can also help manage the project so you get you asked for.
Do you build websites?
We build lead generation sites ourselves typically using WordPress. If your project suits this technology then we may be able to help. Alternatively, we can help you identify the best technology for your requirements and find the very best agency with proven experience to deliver the project.