ALCHEMY is a website planning framework that radically improves the results from your next website.
Audience Research Learning Clarify Aim Hierarchy Essential Features Mapping Yield
"Proper planning and preparation prevents poor performance."
John Wooden
Most websites fail
Almost all website design is done badly and the projects fail.
- Fails to improve UX - which disengages users
- Fails to improve SEO - organic traffic keeps falling
- Fails to improve conversion rates - your ad spend keeps climbing
Worse still, many new sites break what was working and hurt rather than help marketing performance – it does not have to be this way.
ALCHEMY is a simple website planning system, based on over 25 years of experience building and marketing websites, that helps magically reveal what will make your next website a huge success.
Talk to us today to learn how to use ALCHEMY to plan your next website and the join the 1% of websites that win.
252,000 websites are created every single day.
99% of sites fail to get any traffic or conversions.
Join the 1% of sites that win with ALCHEMY
Download the Free ALCHEMY Website Planning Guide
What is ALCHEMY?
ALCHEMY is a website planning service that shows you exactly what your next website needs to succeed.
7 Steps to Website Planning Success
What is ALCHEMY?
ALCHEMY is a website planning service that shows you exactly what your next website needs to succeed.
7 Steps to Website Planning Success
A
Audience Research
Customer Segments & Marketing Personas
Understand the wants, needs and pains of your audience to build a website they love.
L
Learning
Research & Discovery
Analysis of your competitors, market, and current website to craft a winning website strategy.
C
Clarify Aim
Goals & Objectives
Define goals and objectives to ensure your website project is aimed squarely at the target.
H
Hierarchy
Website Structure & Sitemap
Detail the structure and layout of your website for enhanced user experience and SEO performance.
E
Essential Features
Website Must-Haves
Define your website’s “must-have” features to help determine the best tools & developers for the job.
M
Mapping
Page Goals, Structure & Content
Define the goals, structure & content for each page to ensure every page is focused on the mission.
Y
Yield
Brief & Action Plan
Craft a clear action plan to help you find the best technology, developers and price for your new site.
How it works
Step 1
Get in Touch
Book a 30 minute call with our chief Alchemist, Marcus Miller to learn how ALCHEMY can help you create a powerful plan for your website.
Step 2
Planning Workshop
Work through the seven steps of ALCHEMY in a website planning workshop. These can be conducted online or in person to your preference.
Step 3
Your ALCHEMY Plan
The information gathered in the ALCHEMY workshop is then used to put together your website blueprint and steer your project to success.
Meet the Alchemist, Marcus Miller
For over 25 years, I have been planning, building and marketing websites for businesses just like yours.
I have taken every lesson, from thousands of projects and distilled it into the ALCHEMY framework that practically guarantees success for your new website.
Work with me to create a blueprint for your new website. The right tech, the best developers, the lowest price – and make management of that project a dream.
An ALCHEMY plan will help you save time & money whilst getting
better results from your site. Lower ad spend, better SEO, whatever your goal, AlCHEMY can help.
Book a call with me today – I can’t wait to speak to you!
Book a 30 minute discovery call
FAQs
How much does ALCHEMY cost?
The cost of ALCHEMY depends on the complexity of the project and is typically between £500 and £1500 for the majority of projects.
How long does ALCHEMY take?
The amount of time needed for an ALCHEMY can be from a few hours to a few days depending on the complexity of the project and an alchemy plan can usually be delivered within one to two weeks.
Does ALCHEMY identify the best technology?
ALCHEMY is technology agnostic. Unlike most developers ALCHEMY is not tied to a given web technology or platform. ALCHEMY helps you clearly articulate your requirements and then find the very best tool for the job.
Is this another step?
Yes, this is another step, or at least the first step done well. However, the extra time spent here will almost always save you time and money across all other areas of the project. It is easier to select the right developer. It is easier to manage the project. It is easier to compare quotes as they are always like for like. Whilst there is more work required here initially this always ensures a better end result whilst saving you time and money overall. Win win.
Can you help manage the development?
We can certainly help and often do. As web experts we can help you identify the best agency and get the best possible price. We can also help manage the project so you get you asked for.
Do you build websites?
We build lead generation sites ourselves typically using WordPress. If your project suits this technology then we may be able to help. Alternatively, we can help you identify the best technology for your requirements and find the very best agency with proven experience to deliver the project.
Some recent ALCHEMY Plan websites
