ALCHEMY for Education
Audience Research Learning Clarify Aim Hierarchy Essential Features Mapping Yield
The website planning framework that radically improves the results from your school or college website. Transform how your school or college engages current and future students, parents, and staff online.
Why so many school websites fail
- Fails to improve UX - parents, prospective families, students and staff are disengaged.
- Fails to improve SEO - your school or college doesn’t show up when local families search for courses you offer.
- Fails to improve conversion rates - enquiries, admissions, open day sign-ups remain low
Worse still, many new sites break what was working and hurt rather than help marketing performance. It doesn’t have to be this way.
ALCHEMY is a simple website planning system, backed by over 25 years of experience building and marketing websites, that helps magically reveal exactly what your school or college website needs to succeed.
Talk to us today to learn how to use ALCHEMY to plan your next school or college website and join the 1% of websites that win.
252,000 websites are created every single day.
99% of sites fail to get any traffic or conversions.
Join the 1% of sites that win with ALCHEMY
Download the Free ALCHEMY Website Planning Guide
What is ALCHEMY?
ALCHEMY is a website planning service that shows you exactly what your next website needs to succeed.
7 Steps to Website Planning Success
What is ALCHEMY?
ALCHEMY is a website planning service that shows you exactly what your next website needs to succeed.
7 Steps to Website Planning Success
A
Audience Research
Customer Segments & Marketing Personas
Understand the wants, needs and pains of your audience to build a website they love.
L
Learning
Research & Discovery
Analysis of your competitors, market, and current website to craft a winning website strategy.
C
Clarify Aim
Goals & Objectives
Define goals and objectives to ensure your website project is aimed squarely at the target.
H
Hierarchy
Website Structure & Sitemap
Detail the structure and layout of your website for enhanced user experience and SEO performance.
E
Essential Features
Website Must-Haves
Define your website’s “must-have” features to help determine the best tools & developers for the job.
M
Mapping
Page Goals, Structure & Content
Define the goals, structure & content for each page to ensure every page is focused on the mission.
Y
Yield
Brief & Action Plan
Craft a clear action plan to help you find the best technology, developers and price for your new site.
How it works
Step-By-Step Plan
Step 1
Get in Touch
Book a 30 minute call with our chief Alchemist, Marcus Miller to learn how ALCHEMY can help you create a powerful plan for your school/college website.
Step 2
Planning Workshop
Work through the seven steps of ALCHEMY in a website planning workshop. These can be conducted online or in person to your preference.
Step 3
Goals & Objectives
The information gathered in the ALCHEMY workshop is then used to put together your website blueprint and steer your project to success.
Sandwell Colleges
Case Study
The Sandwell Family of Colleges approached us to redesign and restructure their three websites. The existing sites were difficult to navigate, inconsistent in design, and challenging to update. They were not mobile-friendly and lacked accessibility features, limiting their usability for many visitors.
The project had four core goals:
- User journey: Make it easy for visitors to find courses, with a clear structure and usable search.
- Search performance: Improve SEO so courses would rank higher in search results.
- Accessibility: Ensure WCAG 2.2 AA compliance to support users of all needs.
- Easy editing: Enable staff to quickly add, amend, and manage courses and pages.
FAQs
How much does ALCHEMY cost for a school or college?
Because school websites vary in size and complexity, ALCHEMY typically costs between £500 and £1,500, depending on how many user groups, sections, or integrations are required.
How long does ALCHEMY take?
The amount of time needed for an ALCHEMY can be from a few hours to a few days depending on the complexity of the project and an alchemy plan can usually be delivered within one to two weeks.
Does ALCHEMY identify the best technology?
ALCHEMY is technology agnostic. Unlike most developers ALCHEMY is not tied to a given web technology or platform. ALCHEMY helps you clearly articulate your requirements and then find the very best tool for the job.
Is it an extra step?
Yes – but the time and effort put in now saves you many times over in avoiding misalignment, costly change requests, and poor performance during and after development.
Can you help manage the development?
We can certainly help and often do. As web experts, we can help you identify the best agency and get the best possible price. We can also help manage the project so you get what you asked for.
Do you build school websites?
We build lead generation sites ourselves typically using WordPress. If your project suits this technology, then we may be able to help. Alternatively, we can help you identify the best technology for your requirements and find the very best agency with proven experience to deliver the project.
Book a 30 minute discovery call
Some recent ALCHEMY Plan websites
